{"id":9406,"date":"2020-03-03T11:00:11","date_gmt":"2020-03-03T10:00:11","guid":{"rendered":"https:\/\/www.reactive-executive.com\/digital-the-major-challenge-for-companies\/"},"modified":"2025-03-13T17:22:19","modified_gmt":"2025-03-13T16:22:19","slug":"digital-the-major-challenge-for-companies","status":"publish","type":"post","link":"https:\/\/staging.reactive2026.lets-preprod.com\/en\/digital-the-major-challenge-for-companies\/","title":{"rendered":"Digital: the major challenge for companies"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/staging.reactive2026.lets-preprod.com\/en\/digital-the-major-challenge-for-companies\/#what-do-we-really-mean-by-%e2%80%9cdigital-transformation%e2%80%9d\" >What do we really mean by \u201cdigital transformation\u201d?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/staging.reactive2026.lets-preprod.com\/en\/digital-the-major-challenge-for-companies\/#which-leader-should-lead-this-transformation\" >Which leader should lead this transformation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/staging.reactive2026.lets-preprod.com\/en\/digital-the-major-challenge-for-companies\/#examples-of-digital-transformations\" >Examples of digital transformations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/staging.reactive2026.lets-preprod.com\/en\/digital-the-major-challenge-for-companies\/#the-role-of-transition-managers-in-digital-transformation\" >The role of Transition Managers in digital transformation<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Real-time communication, removal of geographical constraints, mobility, connected objects&#8230; So many tools put in place over the last ten years and entered into everyday life thanks to the Internet.<br\/> New entrepreneurs \u2013 often not experts in the field \u2013 have exploited the new opportunities of digital technology to create new needs and new uses: e-commerce, marketing automation, geolocation, chatbots, etc.<br\/> Thus, our expectations, even demands, as consumers have evolved considerably with the potential offered by the <strong><a href=\"https:\/\/www.reactive-executive.com\/en\/projets\/digital-transformation\/\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff0000\" class=\"has-inline-color\"><span style=\"text-decoration: underline;\">digital transformation<\/span><\/mark><\/a><\/strong> of suppliers.<\/p>\n\n<p>It becomes vital for a company to succeed in its digital transformation. This is why the<mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff0000\" class=\"has-inline-color\"> <\/mark><a href=\"https:\/\/www.reactive-executive.com\/en\/management-de-transition-2\/\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff0000\" class=\"has-inline-color\"><strong>interim management<\/strong><\/mark><\/a> is today the best option to achieve this.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-do-we-really-mean-by-%e2%80%9cdigital-transformation%e2%80%9d\"><\/span>What do we really mean by \u201cdigital transformation\u201d?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><strong>Digital transformation refers to the transition from an essentially material economy<\/strong> , based on physical points of sale (office, paper files, cash payments, etc.) to a dematerialized economy based on data exchanges (e -shops, cloud, virtual currencies, etc.).<\/p>\n\n<p>These digital uses impact the company in all its dimensions: functions, processes, services (sales, marketing, finance, HR, etc.).<\/p>\n\n<p>Physical barriers have been erased, access to information is facilitated, the volumes of available data have multiplied, consumption and communication methods have been transformed.<\/p>\n\n<p><br\/>Capgemini Consulting has classified companies into four categories according to their degree of progress in terms of digitalisation:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>the \u201cBeginners\u201d (or the skeptics),<\/li>\n\n\n\n<li>\u201cConservatives\u201d (moderate users),<\/li>\n\n\n\n<li>the &#8220;Fashionistas&#8221; (those who use it as a fashion),<\/li>\n\n\n\n<li>the \u201cDigital Masters\u201d (those who have definitively integrated digital as a tool for strategic transformation).<\/li>\n<\/ul>\n\n<p>The numbers speak for themselves: Digital Masters are on average 26% more profitable than their peers with 9% higher revenue.<br\/> This transformation seems all the more crucial for SMEs and <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Entreprise_de_taille_interm%C3%A9diaire\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff0000\" class=\"has-inline-color\"><span style=\"text-decoration: underline;\">ETIs<\/span><\/mark><\/strong><\/a> since the observation is made on small businesses, absent from the digital universe, which will disappear within 10 years in favor of more agile and responsive competitors who will have been able to transform themselves with the help, for example, of transitional management.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"which-leader-should-lead-this-transformation\"><\/span>Which leader should lead this transformation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>The <strong><a href=\"https:\/\/www.reactive-executive.com\/en\/metiers\/interim-general-manager\/\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff0000\" class=\"has-inline-color\"><span style=\"text-decoration: underline;\">CEO<\/span><\/mark><\/a><\/strong> , the <strong><a href=\"https:\/\/www.reactive-executive.com\/en\/metiers\/interim-chief-financial-officer\/\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff0000\" class=\"has-inline-color\">DAF<\/mark><\/a><\/strong> , the <strong><a href=\"https:\/\/www.reactive-executive.com\/en\/metiers\/director-of-transition-information-systems\/\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff0000\" class=\"has-inline-color\"><span style=\"text-decoration: underline;\">CIO<\/span><\/mark><\/a><\/strong> \u2026? Faced with the savings made, companies are investing, in particular in the implementation of predictive analysis and artificial intelligence to interpret data during strategic decisions. This is why the <strong>Finance Department<\/strong> now plays a key role in the strategy by being responsible for forecasting the results of digital investments.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"examples-of-digital-transformations\"><\/span>Examples of digital transformations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>They are known, and are taking the digital turn to remain so:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Societe Generale :<\/strong><\/li>\n<\/ul>\n\n<p>The means implemented to ensure that digital is an effective turning point for both employees and customers are major. See it here: \u201cDigital for All\u201d at Societe Generale \u2013 YouTube<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>McDonalds:<\/strong><\/li>\n<\/ul>\n\n<p>Everything is standardized digitally, for each restaurant, according to its location. The user experience is also digital, with a profile accessible on any medium, even in restaurants.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Darty:<\/strong><\/li>\n<\/ul>\n\n<p>The sales assistants in many stores are equipped with digital media with permanent access to the Darty system, in order to best meet the needs and questions of customers.<\/p>\n\n<p>Many customers are already informed and check each seller&#8217;s information in real time on their smartphone. Sellers also have the option of validating a payment without the need for checkout.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-role-of-transition-managers-in-digital-transformation\"><\/span>The role of Transition Managers in digital transformation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><strong>The digital transition responds to major strategic challenges<\/strong> . Through it, the entire chain of production or services is modified. As a tool for accelerating innovation, it makes it possible to reinvent customer relations, it promotes the autonomy of employees, it decompartmentalizes services. Thanks to it, the operational performance and profitability of the company increase, customers are supported, benefit from personalized services and are more inclined to pay attention to the offers that are proposed to them.<\/p>\n\n<p>For a <strong>successful digital transformation<\/strong> cannot be improvised, those responsible for it must have a certain experience.<\/p>\n\n<p>Interim Managers go from mission to mission, and some have, during their careers, led many digital transformations. A successful transformation is a rapid transformation, calling on the right employees, the experience and talents of multiple profiles, techniques adapted to the needs of the company, with a uniquely positive impact for the client.<\/p>\n\n<p>For your digital transformation needs, our teams are at your entire disposal.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real-time communication, removal of geographical constraints, mobility, connected objects&#8230; So many tools put in place over the last ten years and entered into everyday life thanks to the Internet. New entrepreneurs \u2013 often not experts in the field \u2013 have exploited the new opportunities of digital technology to create new needs and new uses: e-commerce, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":34262,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-9406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-items"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital: the major challenge for companies | Reactive Executive<\/title>\n<meta name=\"description\" content=\"Digital transformation: the challenge for tomorrow&#039;s companies, is of major importance for SMEs, SMIs and ETIs. 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